Tryin’ to Reason With Hurricane Season

(Updated June 2022) That is actually the title of a Jimmy Buffett song, but here is my recycled 2012 article on Hurricanes in South Florida. My original title was “Five Things You are Most Likely to Hear in the 2012 Hurricane Season.”

It’s hard to believe it’s been seven years since Wilma, (Now 17, this was written in 2012) but June 1 marked the start of yet another Hurricane Season. We’d normally start again at the letter “A,” except this year with two pre-season storms, we’re already at “C”.  It’s anybody’s guess as to whether our luck will continue, but there is one thing we can be sure of. As soon as a storm even remotely threatens us, the media will be salivating over the next big story. After extensive research, we have come up with the five things you are most likely to hear in the 2012 hurricane season (still holds true in 2022).

1. “It’s Time To Hunker Down”
2. “We’re not out of the Woods Yet”
3. “The Cone on Your Phone”
4. “We Can’t Let our Guards Down Yet”
5. “Let’s Turn it Over to Bryan Norcross/Richard Knabb/Jim Cantore”

When a storm threatens we are always instructed to hunker down. But what exactly is hunkering?  When the threat subsides, do we hunker up? It seems that the term “hunker” may have originated in the 18th Century from the old Norse Huka – to squat, and its cousins the Dutch Hurken and German Hokken. Funny, I didn’t realize they had hurricanes in Germany in the 18th century.

Another big one is “we’re not out of the woods yet”. Have you ever heard a newscaster in the midst of the storm say: “Jim, I believe we’re in the woods…” Of course, if we were out of the woods, we could turn off our TVs and the networks would take a direct category five hit in their advertising revenue. It’s important to separate media hysteria from fact. We must remember that the media has a vested interest in keeping us glued to our TV’s. Personally I prefer to get my information directly from the Hurricane Center at www.nhc.noaa.gov and pay special attention to the “discussion” which is an explanation of how the forecast was determined. Also a shout out to Mike’s Weather Page which has become my go-to source. Mike is more of a hobbyist than a professional, but he is all over social media he has some great links on his site, and I find him to be a voice of reason and accurate more often than not.   Regardless, I’m sure we’ll hear “we’re not out of the woods yet” dozens of times in the coming months.

Dr. William Gray at Colorado State University predicts that 2022 will be an above average hurricane season with around 20 named storms, and 10 hurricanes, 5 of which will be major. This brings up the obvious question of what is the world’s foremost hurricane forecaster doing in Colorado? It may actually prove that he’s smarter than us. In the coming months, we can expect a few uneasy periods when we are “in the cone” of uncertainty which indicates the possibility of a hurricane strike within 120 hours.

Luckily, we now have smartphones to keep up with the latest information. WSVN, Channel 7 in Miami had a free text service when I wrote this article in 2012 which is now an app. This service is promoted as “the cone on your phone.” You’ve go to love it…or hate it. (Note the 2007 flip phone – you can now search “cone on your phone” or “WSVN Hurricane Tracker“.

We are significantly more prepared as a community as a result of lessons learned from Francis, Jeanne and Wilma. Many gas stations and grocery stores are now generator equipped, we have stronger power lines and traffic signals and our communications system has been fortified by generators on cell towers. Many of us have installed shutters or impact windows and have purchased generators. The community is better prepared, but we can’t let our guards down yet! (hey, that’s #4 !)

Finally, when a storm threatens, we’ll see all the experts seeking their 15 minutes of fame. My first memory was Dr. Neil Frank who ran the National Hurricane Center from 1974 to 1987. He started a trend by taking his signature crewcut to a higher paying TV job. We still see former directors Max Mayfield, Rick Knabb and others getting national screen time. Maybe the current director Ken Graham will  become the next media superstar.

But the undisputed King of Hurricane Season is still Miami’s Bryan Norcross. To long-time South Florida residents, Bryan is a true hero. Back in 1992 as weatherman on WTVJ in Miami, he took phone calls over the air and saved lives by telling people what to do as their roofs were blowing off during Hurricane Andrew. For that, the community will always be grateful. Bryan’s career skyrocketed as a result and he has gotten a number of network gigs and a spot on The Weather Channel. Unfortunately, he now realizes that the worse the hurricane gets, the better it is for Bryan Norcross. To me, it seems that Bryan now roots a little too hard for the Hurricane. I don’t have an actual transcript, but this is a simulated interview between Brian and former Hurricane Center Director Max Mayfield.

Bryan: Do you think this storm will hit South Florida
Max: From our seven scientific models and analysis from NASA and a NOAA fly-in, we
are certain the storm will turn into the open waters of the Atlantic and quickly dissipate
Bryan: But couldn’t it suddenly intensify and turn back our way?
Max: Not going to happen Bryan
Bryan: Isn’t there even a tiny little chance?
Max: Sorry Bryan, you’re going to have to wait for the next one
Bryan: Bummer

When the next big one comes, I’ll be watching Bryan Norcross, but please Bryan, tone it down just a bit. Honorable mention goes to the Weather Channel’s Jim Cantore. Whenever a storm threatens, it is Jim who has the unenviable task of reporting from the expected point of landfall. Somehow, he seems to enjoy it. A warning; if you look out into your front yard and see Jim Cantore, you know you’re in big trouble.

We hope you’ve enjoyed our somewhat lighthearted take on hurricane season. Please keep in mind that hurricanes are serious business and that you should always be prepared. In the event a storm threatens. Be prepared to hunker down – if we only knew what that meant. With six months of Hurricane Season in front of us we’re certainly not out of the woods yet. When in doubt, please check “the cone on your phone,” or Mike’s Weather page, but never, ever “let your guard down!” And do some channel surfing and I’m sure you’ll find Bryan Norcross. Finally, if you see Jim Cantore in your vicinity, it may be a good idea to find a windowless room in your house and hide under a mattress.

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Better to Be #1 on Google or Do #1 on Google?

Here is one of my personal favorites I wrote in March 2012 inspired by an article on Yahoo.

Those of us who use the internet to market our products understand how important it is to be number one on Google. Google is responsible for about two thirds of all searches on the internet the entire SEO industry (Search Engine Optimization) has grown out of finding the best ways to get your site to rank highly on Google searches. One of the best methods before  taking the help of SEO companies like justseo.co.nz is to create fresh blog content even if it’s as silly as this. I’m always working to make sure that when you are searching for Office Space or Commercial Real Estate in the South Florida markets of Miami, Fort Lauderdale, Boca Raton or West Palm Beach Warehouse in Boca Raton, that kenstrends shows up near the top of the list.

Maybe it’s the language barrier,  or maybe it’s just a strange coincidence, but apparently one man in France decided it was not as important to be number one on Google, as it was to do number one on Google! (if you know what I mean) Please note we do not condone public urination here at kenstrends, we are only the messenger. No reason to get pissed off while an entire nation gets pissed on… Not surprisingly, the article was published by our friends at Yahoo. Click here for the article.

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My First Blog Post June 29, 2010 – A Community

This was a concept I came up with in 2010. We changed our focus from a building full of tenants to a community of companies. We used the concept to build a pretty nice portfolio of a million square feet of commercial space. Much later, a company called WeWork leveraged this concept into a $20 billion valuation… 

In my 11 years as Vice President of Leasing and Acquisitions, our corporate tagline has been “A Portfolio of Office, Retail and Industrial Properties.” We’ve made a subtle change in our tagline, but this reflects a significant change in our focus. Our new tagline is “A Community of Office, Retail and Industrial Properties.”

A tenant networking breakfast in our building courtyard in 2012. That’s me in the blue shirt.

With a portfolio, the focus is on return on the real estate investment. That involves minimizing cost while maximizing revenues. On the cost side, there is the temptation to cut corners and reduce expenses, but you simply cannot take that approach and expect to maintain tenant loyalty.

We realized early on that a relationship-oriented tenant-driven approach was the key to our success. By providing an attractive work environment, excellent service, and responding to tenants as their space needs change, we have always outperformed the market and developed long term mutually beneficial relationships with our tenants.

But in today’s challenging economy, we have realized that we have to be something more, and we are now taking that concept one step further. The concept of community has long applied to the residential market, but not to the commercial market. People like to live and share with like-minded neighbors, which enhances their quality of life and gives them roots in their community.

In traditional office settings, major corporations are stacked one above the other, which doesn’t do much to facilitate a sense of community. We believe our properties are different. We cater to a local upscale entrepreneurial clientele. A majority our tenants are local professionals or family businesses with less than ten employees. The person you meet on the elevator is generally not some mid-level manager, he or she has probably the owned of the business for 10 years or is related to the owner.

Not sure if these guys read my blog, but they leveraged this concept into a $20 billion valuation.

We believe the opportunity for our tenants to interact with like-minded entrepreneurs and share business opportunities provides tremendous value for our tenants and for our properties. If the CPA in Suite 107 refers a client to the Financial Planner in 1122, that may generate enough revenue to pay the Financial Planner’s rent for the year.

Our mission for 2010 and beyond is to facilitate the sense of community among our tenants, create business opportunities and add value to our buildings through these activities. Technology will play a major role. The explosion of social media like Facebook, Twitter and YouTube gives us an outlet to tell our story and exchange valuable information through words, pictures and video. But there is no substitute for face to face interaction. Toward that end, we are facilitating tenant events, small group meetings and encouraging one on one meetings between tenants.

This is a new concept in commercial real estate and we are in the pioneering stages. We are actively seeking contributions and feedback from our tenants as it is truly an interactive effort. For our community concept to work, it takes leadership from the landlord and cooperation and effort from the tenants. We believe that the effort will be worthwhile in developing business for our tenants which in turn helps to keep our tenants profitable and provides incentive for them to stay with us long term. You will be hearing our marketing and social media specialist who will be spearheading this effort to create “A Community of Office and Warehouse Properties”

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